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Key Plastics
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Key Plastics

Key Plastics

This piece combines 2D and 3D animation within a minimalist visual approach, designed to communicate a complex technical process in a clear and accessible way.

The animation direction focused on the use of animated lines and graphic elements as key tools to guide the viewer’s attention throughout the process, making each step easier to understand. Through a carefully paced rhythm and fluid transitions, the piece translates technical information into a friendly visual language, balancing clarity of communication with visual appeal.

This piece combines 2D and 3D animation within a minimalist visual approach, designed to communicate a complex technical process in a clear and accessible way.

The animation direction focused on the use of animated lines and graphic elements as key tools to guide the viewer’s attention throughout the process, making each step easier to understand. Through a carefully paced rhythm and fluid transitions, the piece translates technical information into a friendly visual language, balancing clarity of communication with visual appeal.


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